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HubSpot Inbound Marketing Exam / Revised Questions and Answers / Sure A+

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All of the following elements will help readers easily digest the content of a blog post EXCEPT: - Calls-to-action Conversion optimization is __________. - the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action Fill in the blank: a conversion path is the method by which you encourage someone to __________. - move down your funnel Fill in the blank: Instagram stories are a great way to _____________. - drive traffic and engagement Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________. - SMART goal How do you calculate a conversion rate? - divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.

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