HubSpot Inbound Certification Study Guide / Revised Questions and Answers / Sure A+
ATTRACT: Best practices for blog content? - • Use blogging to get inbound links • Rewards also come in the form of social shares • Blog for personas, not search engines • good title, address one topic per post, cover content that's important to your buyers personas • blog consistently, frequently • use formatting to draw attention • Give readers opportunity to become a lead ATTRACT: How do business blogs differ from personal blogs? - • 79% of marketers with a company blog reported inbound ROI for 2013 • 43% of companies have acquired a customer through their blog ATTRACT: How to develop a social media strategy? - • content is king, distribution is queen • post the right content in the right places • timing and positioning updates • use it as a listening tool • optimize profiles to attract people to your website • personas: identify/build • build reach by utilizing cocktail party rule and others • customize content to each platform ("big 4") networks
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