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Exam (elaborations)

BU352 FINAL EXAM | 100 CORRECT ANSWERS | LATES UPDATE

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2023/2024 Written for academic year
Institution BU352
Course BU352
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Complexity of products ANSWER: Core customer value, actual product, and associated services. types of products ANSWER: specialty, shopping, convenience, unsought product mix ANSWER: complete set of all products and services offered by a firm product lines ANSWER: groups of associated items, such as those that consumers use together or think of as part of a group of similar products product category ANSWER: an assortment of items that the customer sees as reasonable substitutes for one another product mix depth and product line depth ANSWER: breadth = # of product lines offered by the firm depth = # of product categories w/in a product line value of branding ANSWER: - Brands Facilitate Purchasing - Brands Establish Loyalty - Brands Protect From Competition - Brands Reduce Marketing Costs - Brands Are Assets - Brands Impact Market Value branding 3 areas ANSWER: 1. brand equity 2. brand ownership 3. brand na

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