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The Trade Desk EDGE: Marketing Foundations exam Questions and Verified Answers | Passed | A+
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What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: 2 : Not serving as many ads to users since you are not fighting for last-touch credit To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: : Ask questions and set a goal Cost per mille (CPM) measures:
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