Unit 12 Internet Marketing in Business
UNIT 12 – ASSIGNMENT 4
P5 – Explain how Internet marketing has made a selected business more efficient,
effective and successful.
You must explain how, through using the Internet, Argos have benefitted by being more efficient in
selling their products and managing their order process.
You must explain how the Internet has helped Argos become a more effective business.
You must explain how Internet marketing has resulted in Argos becoming more successful in their
operations.
To complete the above, you must use at least three P’s to form your answer for each part.
Product
The benefit for Argos is that internet marketing informs customers the attention to detail of the
product which are being sold. Argos is well known and over 70% of the population shop at Argos,
also Argos sell a wide spectrum of products letting customers decide on what to purchase, enabling
Argos to boost revenue.
Efficiency
Businesses such as Argos, have many suppliers which give them all sorts of materials and products so
that Argos can buy for cheap so they can make profit from the products they get from their
suppliers. Argos always have efficient supply chains for their all of their branches worldwide. The
internet allows Argos to manage all of their supply chains. Argos put all of their suppliers on their
website so that their customers can get a better insight on what their suppliers produce and how
they do it. This information on Argos’s website is vital for people that are curious about where
Argos’s products come from and how much they pay to get the products for their organisation. The
internet also allows fair trading between suppliers and organisations such as Argos. The internet has
allowed Argos to reduce staff costs, because people can just search online now if they need help
with anything regarding Argos.
Effectiveness
The internet allows companies Argos to advertise on their website so everyone in the UK will see it,
however back before the internet, Argos had to make posters, which took a long time and was very
costly to do. With the internet all you have to do is one click and then the advertisement is there on
the website for everyone to see around the UK. Internet marketing every year, is getting more
popular year by year due to the increasing number of people that are connected to the internet.
Argos’s website grows every year with more and more people wanted to buy their shopping online
due to our day to day lives getting busier and busier. Today, phones are smarter than ever, and can
do things that we could only have dreamed of back in the 1990s but in this generation today, a lot
UNIT 12 – ASSIGNMENT 4
P5 – Explain how Internet marketing has made a selected business more efficient,
effective and successful.
You must explain how, through using the Internet, Argos have benefitted by being more efficient in
selling their products and managing their order process.
You must explain how the Internet has helped Argos become a more effective business.
You must explain how Internet marketing has resulted in Argos becoming more successful in their
operations.
To complete the above, you must use at least three P’s to form your answer for each part.
Product
The benefit for Argos is that internet marketing informs customers the attention to detail of the
product which are being sold. Argos is well known and over 70% of the population shop at Argos,
also Argos sell a wide spectrum of products letting customers decide on what to purchase, enabling
Argos to boost revenue.
Efficiency
Businesses such as Argos, have many suppliers which give them all sorts of materials and products so
that Argos can buy for cheap so they can make profit from the products they get from their
suppliers. Argos always have efficient supply chains for their all of their branches worldwide. The
internet allows Argos to manage all of their supply chains. Argos put all of their suppliers on their
website so that their customers can get a better insight on what their suppliers produce and how
they do it. This information on Argos’s website is vital for people that are curious about where
Argos’s products come from and how much they pay to get the products for their organisation. The
internet also allows fair trading between suppliers and organisations such as Argos. The internet has
allowed Argos to reduce staff costs, because people can just search online now if they need help
with anything regarding Argos.
Effectiveness
The internet allows companies Argos to advertise on their website so everyone in the UK will see it,
however back before the internet, Argos had to make posters, which took a long time and was very
costly to do. With the internet all you have to do is one click and then the advertisement is there on
the website for everyone to see around the UK. Internet marketing every year, is getting more
popular year by year due to the increasing number of people that are connected to the internet.
Argos’s website grows every year with more and more people wanted to buy their shopping online
due to our day to day lives getting busier and busier. Today, phones are smarter than ever, and can
do things that we could only have dreamed of back in the 1990s but in this generation today, a lot
