Unit 9 Creative Product Promotion
P5 design a promotional campaign for a given product/ service to meet the needs of a given
campaign/creative brief
Promotional campaign for OrganicMoon
The promotional campaign can help to attract customers by doing breakfast, lunch and dinner deals
such as two for one deals. Also OrganicMoon can attract more customers by handing out leaflets
and doing advertising at different stores.
Main purpose
OrganicMoon is a business based in big cities in England such as London, Birmingham, Manchester,
Leeds and Southampton. OrganicMoon is looking at different strategies in order to expand their
business nationally and wants a full scale marketing campaign to support it.
Aims and objectives:
• The restaurant would want to attract as much customers as possible
• The age range is limitless, meaning anyone can come to OrganicMoon for any meals
• Customers can save more money when purchasing on great deals
• Diversified meals such as international foods, this includes Indian, Japanese, Chinese,
English, Italian and American style foods
• The atmosphere in OrganicMoon is absolutely tremendous
• There is a variety range of products and they are combined with the different types of meals
for breakfast and lunch
Target audience
OrganicMoon is a mid-level restaurant and their main target audience are people who have some
disposable income because they have outstanding prices for their product. People who like
diversified foods and try different traditional foods from different countries. Target audience would
be any age range these includes teenagers because young people prefer to come to the restaurant
with their friends or family.
Promotional messaging
• OrganicMoon is very exotic, diverse and unified company who cook the finest meals.
• The company uses organic fruits to make slush.
• One of the most unique points is that company is overrated and appreciated by many
customers.
• Worth the money.
• OrganicMoon have secret ingredients that can blow your mind and appetite.
P5 design a promotional campaign for a given product/ service to meet the needs of a given
campaign/creative brief
Promotional campaign for OrganicMoon
The promotional campaign can help to attract customers by doing breakfast, lunch and dinner deals
such as two for one deals. Also OrganicMoon can attract more customers by handing out leaflets
and doing advertising at different stores.
Main purpose
OrganicMoon is a business based in big cities in England such as London, Birmingham, Manchester,
Leeds and Southampton. OrganicMoon is looking at different strategies in order to expand their
business nationally and wants a full scale marketing campaign to support it.
Aims and objectives:
• The restaurant would want to attract as much customers as possible
• The age range is limitless, meaning anyone can come to OrganicMoon for any meals
• Customers can save more money when purchasing on great deals
• Diversified meals such as international foods, this includes Indian, Japanese, Chinese,
English, Italian and American style foods
• The atmosphere in OrganicMoon is absolutely tremendous
• There is a variety range of products and they are combined with the different types of meals
for breakfast and lunch
Target audience
OrganicMoon is a mid-level restaurant and their main target audience are people who have some
disposable income because they have outstanding prices for their product. People who like
diversified foods and try different traditional foods from different countries. Target audience would
be any age range these includes teenagers because young people prefer to come to the restaurant
with their friends or family.
Promotional messaging
• OrganicMoon is very exotic, diverse and unified company who cook the finest meals.
• The company uses organic fruits to make slush.
• One of the most unique points is that company is overrated and appreciated by many
customers.
• Worth the money.
• OrganicMoon have secret ingredients that can blow your mind and appetite.
