Data Cloud Certification: Final Examination Practice Questions with Complete Solutions

1. Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? A. Add additional attributes. B. Choose a segment. B. Choose a segment. C. Select contact points. D. Add the calculated insight in the activation. - B. Choose a segment. C. Select contact points. 2. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate? A. Change reconciliation rules to Most Occurring. B. Increase the number of matching rules. C. Include additional attributes in the existing matching rules. D. Reduce the number of matching rules. - B. Increase the number of matching rules. 3. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud? A. Use an S3 Private Key Certificate. B. Use an S3 Encrypted Username and Password. C. Use a JWT Token generated on S3. D. Use an S3 Access Key and Secret Key. - D. Use an S3 Access Key and Secret Key. 4. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers A. Review data transformations to ensure they're run after calculated insights. B. Review calculated insights to make sure they're run before segments are refreshed. C. Review segments to ensure they're refreshed after the data is ingested. D. Review calculated insights to make sure they're run after the segments are refreshed. - B. Review calculated insights to make sure they're run before segments are refreshed. C. Review segments to ensure they're refreshed after the data is ingested. 5. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration? A. SMS B. Email C. CloudPage D. Mobile push - D. Mobile push 6. Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration? A. Confirm the Create object permission is enabled in the Data Cloud org. B. Confirm the View All object permission is enabled in the source Salesforce CRM org. C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org. C. Confirm that the Modify Object permission is enabled in the Data Cloud org. - B. Confirm the View All object permission is enabled in the source Salesforce CRM org. 7. Which two common use cases can be addressed with Data Cloud?Choose 2 answers A. Understand and act upon customer data to drive more relevant experiences. B. Govern enterprise data lifecycle through a centralized set of policies and processes. C. Harmonize data from multiple sources with a standardized and extendable data model. D. Safeguard critical business data by serving as a centralized system for backup and disaster recovery. - A. Understand and act upon customer data to drive more relevant experiences. C. Harmonize data from multiple sources with a standardized and extendable data model. 8. Where is value suggestion for attributes in segmentation enabled when creating the DMO? A. Data Mapping B. Data Transformation C. Segment Setup D. Data Stream Setup - A. Data Mapping 9. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.Which two steps should the consultant take to address this new use case?Choose 2 answers A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both. B. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform. C. Create a custom matching rule for an exact match on the Individual ID attribute. D. Create a matching rule based on party identification that matches on CRM ID as the party identification na - A. Map the primary key from the two systems to Party Identification, using CRM