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MKTG 320 Exam 1 Review Complete Questions & Answers
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New Task - ANSWER a business buying situation in which the buyer purchases a product or service for the first time modified rebuy - ANSWER a business buying situation in which the buyer has purchased a similar product in the past but is interested in obtaining new information straight rebuy - ANSWER the customer buys the same product from the same source it used when the need arose previously How does a new task buying situation affect your sales process? - ANSWER For in-supplier: Monitor changes in customer needs; respond quickly when problems and new needs arise; provide technical information. For out-supplier: Suggest new approach for solving
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