Media Studies A Level Cambridge Review Questions and Answers
Epochs An important period of time (McLuhan) What are McLuhan's four periods of "media?" - Oral world - Literate world - Gutenberg Galaxy - Electronic Media Media Ecology The study of media as environments and environments as media (Strate 2017) Primary Orality (Ong 1982) A world where the balance of senses was weighted to the ears. Communities were tied together with shared knowledge. oral-formulaic theory The idea that stories passed down orally are remembered in a frame, or stock phrases, to allow the storyteller to easily memorise Residual Orality (Ong) Suggests that the influence of oral culture can be seen in early written texts Print culture effects - mass production and distribution of knowledge - education focused on reading and writing - social and scientific progress was faster - the print has authority -inward thinking + individuality
Document information
- Uploaded on
- June 4, 2024
- Number of pages
- 3
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
