MNM2612 Assignment 3
_____________________________________________________________________________________
1. South Africa ‘s lower LSM (3-6) are reportedly using smartphones to access the internet more than the
higher earning LSM (9-10). However, the constant power cuts due to load shedding may impact the use of
internet linked with m-commerce activities. How can m-commerce merchants address this challenge?
a. use meaningful cultural symbols.
b. use videos, and images.
c. Design mobile applications that consume less battery power by reducing background
processes.
d. integrate reliable payment gateways and multiple payment options at checkout.
2. Which B2B infrastructure aspect is being considered if Junior ensures that his B2B website allows users to
easily compare prices between suppliers in order to make an informed decision?
Select one:
a. Presentation
b. Policies
c. People
d. Processes
3. Metrics are important in tracking progress of the m-commerce applications. A merchant is experiencing a
high number of users who are uninstalling their mobile application. Which metric should the merchant
track?
a. Bounce rate
b. tracking installations
c. retention and churn rate
d. Revenue per user (RPU)
4. Arno sells fitness programmes through his e-commerce website. He targets consumers who are into
health and fitness. Which segmentation category is Arno using to segment his market?
Select one:
a. Benefits
b. Psychographic
c. Situational
d. Demographic
Page 1 of 4
_____________________________________________________________________________________
1. South Africa ‘s lower LSM (3-6) are reportedly using smartphones to access the internet more than the
higher earning LSM (9-10). However, the constant power cuts due to load shedding may impact the use of
internet linked with m-commerce activities. How can m-commerce merchants address this challenge?
a. use meaningful cultural symbols.
b. use videos, and images.
c. Design mobile applications that consume less battery power by reducing background
processes.
d. integrate reliable payment gateways and multiple payment options at checkout.
2. Which B2B infrastructure aspect is being considered if Junior ensures that his B2B website allows users to
easily compare prices between suppliers in order to make an informed decision?
Select one:
a. Presentation
b. Policies
c. People
d. Processes
3. Metrics are important in tracking progress of the m-commerce applications. A merchant is experiencing a
high number of users who are uninstalling their mobile application. Which metric should the merchant
track?
a. Bounce rate
b. tracking installations
c. retention and churn rate
d. Revenue per user (RPU)
4. Arno sells fitness programmes through his e-commerce website. He targets consumers who are into
health and fitness. Which segmentation category is Arno using to segment his market?
Select one:
a. Benefits
b. Psychographic
c. Situational
d. Demographic
Page 1 of 4
