CCI 150 FINAL EXAM Lisa Gary UT Exam QUESTIONS WITH COMPLETE SOLUTIONS UPDATED 2024/2025 | GRADED A+.

CCI 150 FINAL EXAM Lisa Gary UT Exam QUESTIONS WITH COMPLETE SOLUTIONS UPDATED 2024/2025 | GRADED A+. Encoding and Transmission - answers>The basic communication model (Shannon and Weaver) begins with the sender of the message, who makes a decision to communicate. What does the sender do next after that? 1. Temporal Context - answers>You are suddenly transported in time back to the year 1916 and are visiting a university. You hear a group of students telling jokes you find racist, sexist and offensive, yet they are all laughing. This is an example of: 2. all of the above are true - answers>Why did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal communication? 3. Kinesics - answers>In class we learned that different cultures have different types of nonverbal communication. Which of these terms have to do with movement, the idea that how we walk, gesture, etc. Sends a message? 4. A radio broadcast "the war of the worlds" caused people to panic, believing Martians had attacked earth. - answers>According to lecture and textbook, many Americans worried about media effects in 1938 because? 5. not embarrassing someone/ collectivist - answers>Face saving means ____ and the culture most likely to practice face saving is _____ 6. At any given time, about 20% are paying attention and about 12% are actively listening - answers>Credit for showing up and listening: We discussed research conducted on college students to evaluate how they listen in class, researchers would ring a bell to stop class and then ask what students were thinking about at that moment. Which of the following is true? CCI 150 FINAL EXAM Lisa Gary UT | 100 QUESTIONS WITH COMPLETE SOLUTIONS – UPDATED 2024/2025 | GRADED A+ [Date] 7. George Gerbner - answers>We saw a video about a man whose research revealed that television consumption causes people to be more fearful than those watch less TV (mean world syndrome) Who was he? 8. true - answers>True or False? The true meaning of language is not the worlds themselves. The true meaning of language is in the people who say the words. 9. Words like and or not used in an internet search to get better results - answers>In applied info science, Boolean operators (also called logical operators) what are they? 10. ABC (Audit Bureau of Circulation) - answers>In applied research, this group is best known for its work with newspapers and magazines? 11. true - answers>True or False? When a researcher used random (probability) sampling and does a good job of getting that sample, then every person within that population has an equal chance of being chosen to participate. 12. true - answers>True or False? Portable people meters are somewhat more accurate than TV-top monitoring devices because they record TV consumption that happens away from home. 13. false - answers>True or False? Despite the name of the profession, public relations practitioners actually have no duty to act in the public interest. Their loyalty lies strictly with their employer. 14. Events may change respondent's opinions and results could be influenced by the person/organization who commissioned the survey. - answers>The book identifies six factors you can use to evaluate survey research to see if the results are legitimate/valid. Why would you consider when a survey was conducted and who paid for it? 15. What is your income - answers>In class we saw an example of an exit poll used in the 2000 presidential election. What was the last question on that survey? [Date] 16. Nonprofit that produces PSA's for other nonprofits - answers>What is the AD council? 17. Audience and amount change and task and time frame (both A & B) - answers>Which of the following are parts of an objective statement in advertising 18. managing relationships - answers>At its most basic level, public relations involves? 19. localize them - answers>According to what you learned in class, local news media like national and international stories best when they can do this with them: 20. The space left for news once the advertising is placed in a newspaper or magazine - answers>what is a news hole? 21. The number of advertisements sold for that edition - answers>What determines the size of a newspaper on an average day? 22. The local stations that are affiliated with the major networks - answers>In television, what does the word "affiliate" typically mean, according to book and lecture? 23. clustering - answers>A newspaper chain will often group its papers together by region to cut costs and operate more efficiently. The term for this is: 24. The internet removed cost and licensing barriers that kept citizens from publishing and broadcasting news on their own - answers>As we discussed, how does the term "barrier to entry" relate to the term "Citizen Journalist" 25. The idea that news media don't tell us what to think but do tell us what to think about - answers>According to lecture, agenda setting in news is: [Date] 26. Size or length, placement, audience size - answers>The price of a single advertisement is determined by factors best described this way 27. false - answers>True or False? In advertising, research is an after-thought. It is conducted only after the campaign is complete, to make sure it was effective. 28. true - answers>True or False? Most advertising rate cards include prices for the ads, but most also include the audience demographics for that medium. Advertisers sell access to an audience, not just space and time. 29. Communication, because this 'visible' part of PR work involves sending and receiving actual messages - answers>In the four step process for public relations, in the industry standard acronym RACE, the C stands for: 30. Evaluation, because you must prove that the plan worked and stayed within budget - answers>In the four step process for public relations, in the industry standard acronym RACE, the E stands for 31. The agency gets a 15% discount from media in which it places advertising then charges its client full price. The agency keeps the difference - answers>How is an advertising agency paid, according to the most traditional model? 32. Unsold advertising space, late night - answers>Why do broadcasters run PSA advertising and what time of day are you most likely to see PSA