306 exam 1 Questions 100% Correct
Definition of Theory (according to Judee Burgoon) - ANSWERa set of systematic, informed hunches about the way things work Know the 3 metaphors used to refer to theory. - ANSWERTheory's as nets ▪ Throw out your net and catch a bunch of fish Theory's as lenses ▪ You going by color or size Theory's as maps .Get research to help guide us down What is the definition of Communication? Understand the parts of the definition. - ANSWERrelational process of creating and interpreting messages that elicit a response ▪ Messages- a core of the study of Comm Text- also includes record of a message that can be analyzed by others; for example books, film DVD, or any transcript or recording Know the differences between the two theoretical approaches - ANSWERObjective-social scientific Focus is on prediction and control Interpretive- humanistic (subjective) Focus is on understanding Behavioral Scientists and Rhetorician's approaches to theory - ANSWERAs a behavioral scientist Theory testing is basic activity As rhetorical critic : explores web of meaning that constitutes human existence o Objective vs. Subjective - ANSWERObjective (scientific) looking for the ultimate truth, hard data, want to explain as well as predict (deterministic) Subjective= Peoples opinions on certain issues o What each approach focuses on - ANSWERObjective Perspectives *empiricist- facts based on numbers
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