The Trade Desk EDGE: Marketing Foundation Exams 2023/2024 Graded Best

What does "PII" stand for? - Correct Answer Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - Correct Answer True The major difference between a true DSP and an ad network is: - Correct Answer An ad network focuses on both the demand side and supply side As RTB evolves: - Correct Answer The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: - Correct Answer Not serving as many ads to users since you are not fighting for last-touch credit To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: - Correct Answer Ask questions and set a goal Cost per mille (CPM) measures: - Correct Answer The price an advertiser pays per 1,000 impressions In reference to line items, how many permutations are possible with the letters "ABC"? - Correct Answer In reference to line items, how many permutations are possible with the letters "ABC"? If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what is the expected GRP? - Correct Answer 80 The power of choice benefits the: - Correct Answer Advertiser DSPs optimize to: - Correct Answer Low CPMs When campaigns are trafficked into the publisher ad server, the buyer has full control over decisioning. - Correct Answer False All data is created equal - Correct Answer False What is a true DSP? - Correct Answer A true DSP allows a buyer to make optimization decisions