The Trade Desk: Advertising Concepts Exam Questions And Answers

The Trade Desk: Advertising Concepts Exam Questions And Answers The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - ANS True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - ANS A It's important to have measurable conversions at all levels of the purchase funnel. True False - ANS True Line item-based systems require you to create a different permutation for every bidding scenario, which limits the amount of time you can spend on optimizing. True False - ANS True Line items are easier to optimize than bid factors. True False - ANS False In reference to line items, how many permutations are possible with the letters "ABC"? 3 6 12 39 - ANS B-6 You only have a few milliseconds to respond to a bid request in programmatic advertising. True False - ANS True