Business Research Methods, 14th Edition
by Pamela Schindler. All Chapters 1 - 17.
,TABLE OF CONTENTS
Chapter 1: Research Foundations and Fundamentals
Chapter 2: The Research Process: An Overview
Chapter 3: Stage 1: Clarify the Research Question
Part II: The Design of Business Research
Chapter 4: Stage 2: Research Design, An Overview
Chapter 5: Stage 2: Sampling Design
Chapter 6: Stage 2: Data Collection Design: Qualitative Research
Chapter 7: Stage 2: Data Collection Design: Observation Research
Chapter 8: Stage 2: Data Collection Design: Experiments
Chapter 9: Stage 2: Data Collection Design: Survey Research
Part III: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part IV: Collect, Prepare, and Examine the Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Part V: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations
Part VII: Research Project Overview
Chapter 17: An Integrated Example
, Chapter 1
Research Foundations and Fundamentals
SMARTBOOK
This is a, digital version of Business Research Methods, which can be accessed online via laptop. It is linked to
Business Research Methods‘ CONNECT features. The content of Business Research Methods SmartBook is the
same as the printed version of Business Research Methods but the digital features help focus a student‘s
learning on content. Students pay for a subscription to Business Research Methods SmartBook for the duration
of your term or semester.
As the instructor, you may assign Business Research Methods SmartBook or students may choose to
subscribe to SmartBook on their own.
If you want your students to have access to Business Research Methods SmartBook and its learning
features, you will need to set up your Business Research Methods Connect course.
CONNECT
Connect is the location for course preparation resources:
Quiz questions
o You select from this additional set of multiple-choice and true-false questions for each chapter to
create a self-assessment quiz for that chapter. Each question provides a pop-up learning note for
the correct answer, that you may opt to show (or not).
Connect Library for Instructors
o PowerPoint Slide Sets for each chapter
o Instructor‘s Manual for each chapter
o Test Bank for each chapter
o Written Cases
o Video cases
o Additional Materials Related to Cases (e.g., Case Discussion Guides, data sets, video material,
etc.)
o Supplemental appendices on topics you may want to assign related to a chapter.
o Supplemental chapter-related materials on topics you may want to assign related to a chapter.
o Sample Student Project
o Excel Chart Templates
Connect Library for Students
o Written cases
o Video cases
o Additional Materials Related to Cases (e.g., data sets, video material, etc.)
o Additional Materials Related to Chapters
, o Supplemental appendices
o Supplemental chapter-related materials
o Sample Student Project
o Excel Chart Templates
POWERPOINT
A complete PowerPoint slide deck comes with this chapter.
o Slides are grouped to assist different teaching styles and to facilitate full use of the book‘s
learning features.
Most slide groups are designed to facilitate discussion or student engagement;
suggested exercises are embedded in the notes section of the slides.
The Chapter Outline group can be used to guide a lecture.
Each slide deck contains the following slide groups:
o Industry Thought Leadership slides
one or more for each chapter, feature a quote tied to a chapter issue for
discussion.
Additional quotes may appear in the Active Learning Exercises of this
manual.
o Exhibits slides
one or more slides for each Exhibit (depending on exhibit size and
complexity), provide a full set of all exhibits that appear in the book.
o Text Image slides
provide in-text photos that appear with captions or that are cued to in-text
examples; use these for discussion.
o Snapshots/CloseUps/PicProfiles slides
one or more slides for each featured item in the chapter, serve as discussion
aids for those real research examples.
o PulsePoint
Provides a research finding that can be the point of discussion; consult the
Active-Learning Exercises section.
o From the Headlines slide
one per chapter, features the designated discussion question from the
Review and Discussion Questions section at the end of each chapter; the
suggested answer appears later in this manual.
o Video Discussion slide is a divider slide.
Use the small gold triangle in the lower left corner to enter a link to the
video you wish to use. You‘ll find some recommendations in the Active-
Learning Exercises section.
o Case Discussion slide is a divider slide
The text and this manual list the cases that are appropriate for this chapter.
Consult the separate Case Discussion Guide for discussion ideas.
Use the small gold triangle in the lower left corner to enter a link to the
video case or video case material (for some written cases) you wish to use;
right click the triangle to enter a link location.
o Learning Objectives slide(s)
one or more slides for each chapter, can be used for chapter review to
determine objective achievement from student reading, or at the end of a
class segment to determine objective achievement.
o Chapter Outline slides
provide a thorough coverage of chapter concepts; these slides are suitable
for use as an aid to the lecture-mode teaching style.