The Trade Desk EDGE: Marketing Foundations exam questions and answers UPDATED| 2024

The Trade Desk EDGE: Marketing Foundations exam questions and answers UPDATED| 2024 "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. False A data management platform (DMP) helps you evaluate audience data by: All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. True Cost per mille (CPM) measures: The price an advertiser pays per 1,000 impressions DSPs optimize to: Low CPMs The economic concept of liquidity is important in digital advertising because: All answers apply Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity Real-time bidding (RTB): Prices online inventory via an auction CPM measures the cost per user action. False In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the thousand and not individually. False It's important for the consumer and data center to be close together to increase the efficiency of the "100 milliseconds". False "100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single consumer when they click into a webpage. True Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are processed simultaneously through the auction. True Demand-side platform (DSP) data centers should be close to exchange data centers to: Increase efficiency and reduce the rate of timeouts What is the best way to be a yield optimizer? Both B and C are correct Create higher levels of transparency to make prices rise Understand what the buyer needs in order to pay the market price Supply-side platforms (SSPs) and exchanges will most likely separate in the future to create an objective and efficient market. True Low barriers to entry hurt the efficiency of a market. False A true demand-side platform (DSP) allows you to build additional technology, adds value to the strategic process, and participates in the decisioning to help companies make better buying decisions. True Every company has a focus, regardless of where they fall on the Lumascape. True The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True Attribution for a desired event