CCI 150 FINAL EXAM Lisa Gary UT Questions and Answers 2024 Correctly done

The basic communication model (Shannon and Weaver) begins with the sender of the message, who makes a decision to communicate. What does the sender do next after that? - Answer-Encoding and Transmission You are suddenly transported in time back to the year 1916 and are visiting a university. You hear a group of students telling jokes you find racist, sexist and offensive, yet they are all laughing. This is an example of: - Answer-Temporal Context Why did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal communication? - Answer-all of the above are true In class we learned that different cultures have different types of nonverbal communication. Which of these terms have to do with movement, the idea that how we walk, gesture, etc. Sends a message? - Answer-Kinesics According to lecture and textbook, many Americans worried about media effects in 1938 because? - Answer-A radio broadcast "the war of the worlds" caused people to panic, believing Martians had attacked earth. Face saving means ____ and the culture most likely to practice face saving is _____ - Answer-not embarrassing someone/ collectivist Credit for showing up and listening: We discussed research conducted on college students to evaluate how they listen in class, researchers would ring a bell to stop class and then ask what students were thinking about at that moment. Which of the following is true? - Answer-At any given time, about 20% are paying attention and about 12% are actively listening We saw a video about a man whose research revealed that television consumption causes people to be more fearful than those watch less TV (mean world syndrome) Who was he? - Answer-George Gerbner True or False? The true meaning of language is not the worlds themselves. The true meaning of language is in the people who say the words. - Answer-trueIn applied info science, Boolean operators (also called logical operators) what are they? - Answer-Words like and or not used in an internet search to get better results In applied research, this group is best known for its work with newspapers and magazines? - Answer-ABC (Audit Bureau of Circulation) True or False? When a researcher used random (probability) sampling and does a good job of getting that sample, then every person within that population has an equal chance of being chosen to participate. - Answer-true True or False? Portable people meters are somewhat more accurate than TV-top monitoring devices because they record TV consumption that happens away from home. - Answer-true True or False? Despite the name of the profession, public relations practitioners actually have no duty to act in the public interest. Their loyalty lies strictly with their employer. - Answer-false The book identifies six factors you can use to evaluate survey research to see if the results are legitimate/valid. Why would you consider when a survey was conducted and who paid for it? - AnswerEvents may change respondent's opinions and results could be influenced by the person/organization who commissioned the survey. In class we saw an example of an exit poll used in the 2000 presidential election. What was the last question on that survey? - Answer-What is your income What is the AD council? - Answer-Nonprofit that produces PSA's for other nonprofits Which of the following are parts of an objective statement in advertising - Answer-Audience and amount change and task and time frame (both A & B) At its most basic level, public relations involves? - Answer-managing relationshipsAccording to what you learned in class, local news media like national and international stories best when they can do this with them: - Answer-localize them what is a news hole? - Answer-The space left for news once the advertising is placed in a newspaper or magazine What determines the size of a newspaper on an average day? - Answer-The number of advertisements sold for that edition In television, what does the word "affiliate" typically mean, according to book and lecture? - Answer-The local stations that are affiliated with the major networks A newspaper chain will often group its papers together by region to cut costs and operate more efficiently. The term for this is: - Answer-clustering As we discussed, how does the term "barrier to entry" relate to the term "Citizen Journalist" - AnswerThe internet removed cost and licensing barriers that kept citizens from publishing and broadcasting news on their own According to lecture, agenda setting in news is: - Answer-The idea that news media don't tell us what to think but do tell us what to think about The price of a single advertisement is determined by factors best described this way - Answer-Size or length, placement, audience size True or False? In advertising, research is an after-thought. It is conducted only after the campaign is complete, to make sure it was effective. - Answer-false True or False? Most advertising rate cards include prices for the ads, but most also include the audience demographics for that medium. Advertisers sell access to an audience, not just space and time. - Answer-trueIn the four step process for public relations, in the industry standard acronym RACE, the C stands for: - Answer-Communication, because this 'visible' part of PR work involves sending and receiving actual messages In the four step process for public relations, in the industry standard acronym RACE, the E stands for - Answer-Evaluation, because you must prove that the plan worked and stayed within budget How is an advertising agency paid, according to the most traditional model? - Answer-The agency gets a 15% discount from media in which it places advertising then charges its client full price. The agency keeps the difference Why do broadcasters run PSA advertising and what time of day are you most likely to see PSA? - AnswerUnsold advertising space, late night Which of the following statements is truest of CPM in adverting? - Answer-Cost per thousand is cost to reach a thousand people. A good CPM only helps if you can use it to reach your target audience. In class we discussed that news is influenced by the amount of space available for it. This is especially true for print publications because of news hole. How is news affected by space? - Answer-Very little space forces editors to make stories shorter and to leave out stories. On a fat "newspaper days", readers see longer stories, more art and more feature stories. According to class lecture, good public relations involves which of the following: Both talking and listening and a good understanding of writing and media? - AnswerIn class we discussed multiple example of tactics used in public relations. True or false? PR tactics are communications methods used by PR practitioners. They may include fliers, brochures, magazines, audio, video and even public meetings and events? - Answer-true Let's say you are a reporter and are given a public opinion poll. This national survey shows Candidate A with 53% of potential voters and Candidate B with 48%. If the margin of error is plus or minus two, can you tell who is likely to win? - Answer-true