The Trade Desk EDGE: Marketing Foundations exam Questions With Verified Answer

What does "PII" stand for? - CORRECT ANSWER Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - CORRECT ANSWER True The major difference between a true DSP and an ad network is: - CORRECT ANSWER An ad network focuses on both the demand side and supply side As RTB evolves: - CORRECT ANSWER The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: - CORRECT ANSWER Not serving as many ads to users since you are not fighting for last-touch credit To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: - CORRECT ANSWER Ask questions and set a goal Cost per mille (CPM) measures: - CORRECT ANSWER The price an advertiser pays per 1,000 impressions In reference to line items, how many permutations are possible with the letters "ABC"? - CORRECT ANSWER In reference to line items, how many permutations are possible with the letters "ABC"? If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what is the expected GRP? - CORRECT ANSWER 80 The power of choice benefits the: - CORRECT ANSWER Advertiser DSPs optimize to: - CORRECT ANSWER Low CPMs When campaigns are trafficked into the publisher ad server, the buyer has full control over decisioning. - CORRECT ANSWER False All data is created equal - CORRECT ANSWER False What is a true DSP? - CORRECT ANSWER A true DSP allows a buyer to make optimization decisions Line item-based systems requires you to create a different permutation for every bidding scenario, which limits the amount of time you can spend on optimizing. - CORRECT ANSWER True You have the ability to exclude or target audience data in a DMP. - CORRECT ANSWER True "Audience Guarantee" contracts allow you to do which of the following? - CORRECT ANSWER Use your first-party data to forecast a unique deal with an SSP or Publisher via programmatic The technology we use to see a user's location and target them there is called - CORRECT ANSWER Geofencing Which acronym represents the measure of how much it will cost a marketer to acquire a customer? - CORRECT ANSWER CPA What is another term for RTB? - CORRECT ANSWER The Spot Market RTB: - CORRECT ANSWER Prices online inventory via an auction Recency can only apply to a campaign that targets a retargeting pixel. - CORRECT ANSWER False A discrepancy happens when: - CORRECT ANSWER Buyer and seller report different numbers for impressions served or conversions made Viewability is the probability that an ad is going to be seen by a user. If its calculated that an impression will be viewable 20% of the time, will the bidder likely be willing to pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the actual value of the impression): - CORRECT ANSWER True On average, enabling cross-device attribution and targeting leads to a 20% incremental lift in conversions. - CORRECT ANSWER True Data standards make it harder to provide information about the accuracy and effectiveness of data. - CORRECT ANSWER False A true demand-side platform (DSP) allows you to build additional technology, adds value to the strategic process, and participates in the decisioning to help companies make better buying decisions. - CORRECT ANSWER True