DMI marketing - 3.4 3Ps intergrated with perfect answers 2024

People correct answers - refers to employees in business who have direct/indirect contact with customers Relationship marketing correct answers Approach to marketing that focuses on customer loyalty and long term association rather than short term sales targets Process correct answers The procedures or flow of activities by which a service is delivered to a customer Key elements of process include: correct answers - enquiries dealt with promptly - training staff - reduce queues - communicate effectively Physical environment/evidence correct answers The tangible features of the service that can enhance customers' experience. Examples of physical environment/evidence correct answers - business reception area - letterheads - company website - uniforms - layout Digital marketing correct answers Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers Advantages of digital marketing correct answers 1. Engage - interactive brand experience 2. Track - travel between channels, evaluating media investments 3. Target - demos, behavior, attitudes 4. Share - content easier 5. Customize - based on consumer needs 6. Save $$$ - impressions, engagements, leads and sales 7. Collect - Consumer data via online surveys or forms 8. Brand -- progressive Benefits of e commerce to a business correct answers -Lower overhead costs -access to wider market E-commerce correct answers the buying and selling of goods over the internet