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Exam (elaborations)
Service management and marketing Exam Questions with 100% Correct Answers
Preview 4 out of 32 pages
Service management and marketing Questions with 100% Correct Answers Macroeconomic background - Service share of GDP Service constitutes a big share of employment - Service as a type of industry - - Healthcare - Professional services - Financial services - Hospitality - Travel - Entertainment - Others OBS! Services in some service industries (banking, insurance) are often called products The IHIP charecteristics - - Intangibility (service lack the tactile quality of goods, cannot observe the service itself, can observe the outcome, pricing
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