Marketo Program Fundamentals Questions and Answers with Verified Solutions

Marketo Program Fundamentals Questions and Answers with Verified Solutions Filter campaigns - A type of smart campaign that has the following characteristics: - Search for leads based on specific attributes -Can be scheduled to run on specific dates/times -Can be "batched" Program Membership - A lead fills out a form on a landing page in the program. Program Membership - You import members into the program from a CSV file. Program Membership - You use the change program status flow action. Program Membership - A lead registers or attends a webinar synced with an event program. Program Membership - A lead is created using the Marketo iPad check-in application. Program Membership - A lead is added to a SFDC campaign that is synched to the program. Program Membership - A list is imported to a group list in the database and under advanced Acquisition Program is selected. Program Status Channel 1) Invited 2) Registered 3) Attended 4) No Show - What are the steps people go through in a program? These steps are defined by the _________. Share four examples of these. Success - Defined as when a member reaches your goal for them within the program Channel: Web content Status: -Filled out form -Influenced (success) Channel: Web Form Status: -Filled out form (success) (Program fundamentals: Program and Channel Use Case) - You want to track a gated piece of content on your company website for number of form fills and new names. Channel: Status: Channel: Tradeshow Applies to: Event Status: -Invited -Visited Booth -Influenced (success) Channel: Live event Applies to: Event Status: -Invited -Registered -No Show -Attended (success