Marketo Certified Expert Questions and Answers | Already Passed

Marketo Certified Expert Questions and Answers | Already Passed If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take - Create separate flow actions Which of the following is not true about changing the value of a tag - Tag values can only be changed when not in use A smart campaign consists of which of the following elements - Smart List, Flow, Schedule Tracking known user activity across multiple domains - is possible if the user fills out a form or clicks a link in an email that directs to each domain one way to de-duplicate your database is to - use the merge leads functionality The "Remove from flow" action is used to - stop a lead from progressing in a smart campaign What type of data will you find in a leads activity log - the activity type, and the campaign responsible for the activity Which of the following items define how many times a lead runs through the flow steps in a smart campaign - Qualification Rules Where in Marketo do you define segments that can be used in emails - Lead Database Which types of activities are NOT visible In the leads activity log - Smart list qualification How do you add an additional tag value to an existing tag type - Go to adminTagsNewAdd New Tag Value Which of the following is NOT a way that anonymous leads are generated - Uploading a lead without an email address Which grouping only indicates actual roles that users may be assigned - Analytics user, Marketing user, Standard user, and API role Which of the following best practices will improve your email deliverability - SPF and DKIM Which of the following channel types would you use if creating a new program for lead nurture - Engagement When sending an HTML email it is best practice to do which of the following - Create a text version If a marketer wants to understand the growth of their database, which report should he/she review - Leads by performance To help ensure that a landing page is optimized for SEO, A marketer has created a keyword list. Which landing page action should the marketer select to enter in this information - Page Meta Tags A marketer would like to know which emails have opted out of emails. Which system smart list would give them the information - Unsubscribed leads Which statement is true regarding an anchor entry? - It is used as a reference when rescheduling all entries in a program Progressive profiling - is used to capture additional new information for a lead Which of the following reports will show you conversion percentages based off a form fillout? - Landing Page Performance Report Which element CANNOT be dragged into a landing page? - Section What information is NOT displayed on the Email Send Program dashboard - Soft Bounces When merging records, which of the following is true - The lead selected by the user will remain