Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed

Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed Marketing automation technology - Streamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads through their buyer journey Lead nurturing - The process of collecting, qualifying, and interacting with people throughout the buying process Marketo's engagement hub allows you to capture what you learn about your customers from: - Email opens and clicks, Ad clicks, Web page visits, File downloads Marketo's automation solution - Includes Augomation engine, engagement hub, analytics engine Tactical KPIs - used by marketers to understand how well their initiatives are performing in a specific channel Strategic KPIs - typically focused on results, rather than buyer behaviors, and help determine overall marketing performance. Operational KPIs - typically indicators of alignment between your cross-functional teams, and can help pinpoint areas for improvement in the sales and marketing funnel. Traditionally, marketing teams have been organized by: - specializations, silos, and channels Program - For every marketing initiative you undertake in Marketo, you'll create a separate program. Assets - the elements that your audience will interact with Automation - What runs the program Smart campaign - Tells Marketo who, what, and when of a program Dashboard or Summary - provides you with quick information about the success of the program, with statistics and an Engagement Score to show you how your program is doing. Channel Tags - define the type of program Custom Tags - set up by your Marketo admin, and can be anything that you want to track, like regions or products. Track the success of Marketo programs with: - Tags, dashboard, cost/period cos