Marketo Certification Exam Questions and Answers Rated A+

Marketo Certification Exam Questions and Answers Rated A+ How to block field updates from untrusted sources in a list import - AdminField ManagementSearch 'last'Field ActionsBlock Field UpdatesCheck List Import Untrusted SourceApply What is blocking field updates important for? - -preventing people's information from being overwritten -preventing changes to standardized values -importing lists from an untrusted source Do you need admin rights to create custom fields? - yes How can incompatible field values be corrected in marketo? - with a single flow action What is the difference between Smartlists and My Lists? - Smartlists are available in campaigns and programs My Lists can be made up of leads I upload from a CSV file Where can you view everything your prospect is doing? - Activity Log In Smart Campaigns, the Smart List identifies which people? - people who will be included in the campaign Once activated, what is a trigger campaign always doing? - Listening for and responding automatically to actions What do scoring campaigns do? - Determine your best customers, and help you focus your marketing to dramatically increase win rate What do qualification rules do? - Determine how many times each person can run through a smart campaign What should you do before defining the score for behaviours? - Work with sales to create your idea customer profile What are the built in roles and levels of access in Marketo? - Admin - all parts of the application, including the Admin access Standard User - all parts of the application, except the Admin section Marketing User - all parts of the application, except the Admin section Web Designer - only the Design Studio Analytics User - only the Analytics section How do you assign roles to a user? - AdminUsers & Roles Select user Edit User Seclect the roles you wish to assign Save How do you create a new role? - Admin Users & Roles Roles tab click 'new role' enter a Role Name, a Description and the permissions that user will need Create What is a program channel? - A program is one specific marketing initiative. The channel is intended to be the deliver mechanism, like Webinar or Sponsorship or Online Ad. How do you create a program channel? - AdminTags click the + sign next to Channel to expand and see existing channels Click New New Channel Name the new channel select the program type it will apply to (if in doubt, choose default) enter the first two program Status names and then click on 'Add Step' Enter another program Status and Step number, then click 'Add Step' What is the max size per file for uploading into design studio? - 50MB How do you edit a view in a smartlist? - view dropdown edit my custom view add or remove desired fields save * to delete click in and select delete What should you use to create internal links within your emails? - anchored text What should you use to create external links in your emails? - regular hyperlinks What can A/B testing be used for? - -Testing the date and time the email goes out -Testing the whole emails against each other -Testing the From Address How do you change the date of something on the Marketo Calender? - Drag and drop to a new day - the program with automatically update Can you preview programs in Marketo Calender? - Yes Can you create custom views in Marketo Calender? - Yes Can you create new programs within Marketo Calender? - Yes What does orange represent in Marketo Calender? - An approved program What does grey represent in Marketo Calender? - A tentative program What are the field statuses for uploading lists into Marketo? - IGNORED (System) - Highighted in red - System managesd fields are ignored during import (such as updated, created etc) IGNORED (unknown) - Highlighted in red - Unknown fields are ignored by Marketo during import. Ensure the column names on your list map to known field names in Marketo, rename columns as needed IGNORED (skip updates) - Text grayed our - Represent all skipped fields during a Skip New Leads and Updated import. Only the email address for a lead will import. BLOCKED (field management) - Highlighted in orange - represents a field blacked from receiving updates. Admins can block specific fields from updating during list import and can determine if updates to a field should be blocked on import from a trusted source and/or from an untrusted source What would you want to block field updates during list import from untrusted sources? - If the data is questionable, you want to take it if the field is blank, but not if there is already data populated in the field in Marketo - you need admin rights to do this. How do you run a single flow action? - Go into Marketing Activities select the list or smartlist you want to run the action on under 'lead actions' select 'change data value select the attribute you would like to change enter new value Run Now If you choose 'select all' will is span over multiple pages? - Yes What are the types of Static Lists? - Untrusted - List generated by third party vendors (Jigsaw) Trusted - an employee at your company entering tradeshow visitors into a spreadsheet Trusted - an employee at your company creating a pre-filtered list of leads for a specific purpose What types of lists will Marketo accept for import? - - tab delimited text (.TXT) - comma-separated values (.CSV) - semicolon separated values **Marketo recommends (.CSV)