Marketo Certification Associate (MCA) exam January 2024 Questions and Answers | Already Passed

Marketo Certification Associate (MCA) exam January 2024 Questions and Answers | Already Passed Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - C. To give away more information If your goal is to generate new prospects in your database, which strategy should you use? A. Email Marketing B. Direct Mail C. Telemarketing D. Pay-per-click advertising - D. Pay-per-click advertising Which feature must a non-operational email have? A. A preview test sent for review prior to the deployment B. A subject line with 50 characters or less C. An unsubscribe link D. At least one image - C. An unsubscribe link This registers when images are downloaded in an email and a Marketo tracking pixel loads. A. Opens B. Click to Open % C. Clicks D. Engagement Score - A. Opens This measures the relevancy and context of an email by taking the number of unique clicks divided by the number of unique opens. A. Opens B. Click to Open % C. Clicks D. Engagement Score - B. Click to Open % This shows the number of people who interacted with links in your email. A. Opens B. Click to Open % C. Clicks D. Engagement Score - C. Clicks This shows the effectiveness of the content in your program based on a proprietary algorithm. A. Opens B. Click to Open % C. Clicks D. Engagement Score - D. Engagement Score Which element is NOT typically found on a landing page? A. Hero image B. Subject line C. Head line D. Body text - B. Subject line A marketer would like the recipient's first name to appear on a landing page. Which type of token should the marketer use? A. Landing page token B. My token C. Company token D. Lead (person) token - D. Lead (person) token Which is the main advantage of using a select (picklist) field instead of a text field in your forms?