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, 1. EXECUTIVE SUMMARY
Women In Sports will be an organisation looking to raise the standard of Indian women in
sports. They will work with recognised and affiliated organisations and work towards
creating a platform to recognise and uplift the performance of Indian female athletes
worldwide .Their business model will be structured into various categories looking into
different verticals of overall athlete development, coach development and for providing better
training facilities. Before successfully rolling out their operations, the company would need
to examine their business environment which can be ascertained by PESTLE Analysis and
also research on their competitors offering similar services and find ways to overcome the
shortcomings. A sound marketing plan will be developed by Women In Sports which will
include methods of digital marketing, advertisements , sponsorships and through tie ups with
recognised organisations. The online live broadcasting application proposed by the company
will need to be priced competitively in the industry so as to capture the targeted customer
base. The company will work on their strengths and weakness and also capitalise on the
opportunities that come their way.The financial arrangements which will include the funds
needed to start, manage and sustain the venture in the upcoming years has been discussed in
detail in the report.
3
, 1. EXECUTIVE SUMMARY
Women In Sports will be an organisation looking to raise the standard of Indian women in
sports. They will work with recognised and affiliated organisations and work towards
creating a platform to recognise and uplift the performance of Indian female athletes
worldwide .Their business model will be structured into various categories looking into
different verticals of overall athlete development, coach development and for providing better
training facilities. Before successfully rolling out their operations, the company would need
to examine their business environment which can be ascertained by PESTLE Analysis and
also research on their competitors offering similar services and find ways to overcome the
shortcomings. A sound marketing plan will be developed by Women In Sports which will
include methods of digital marketing, advertisements , sponsorships and through tie ups with
recognised organisations. The online live broadcasting application proposed by the company
will need to be priced competitively in the industry so as to capture the targeted customer
base. The company will work on their strengths and weakness and also capitalise on the
opportunities that come their way.The financial arrangements which will include the funds
needed to start, manage and sustain the venture in the upcoming years has been discussed in
detail in the report.
3
