Comm 2100 Final Exam

Comm 2100 Final Exam Youth culture in a digital world What is digital media, according to chapter 15? - ANSWER Electronic modes of communication that store and manage data in digital form (pg. 299). What are three characteristics of digital media? - ANSWER Manipulation, convergence, speed (pgs. 299-300, Powerpoint chapter 15, slide 5). What are the benefits and detriments to digital media? - ANSWER - offers access to information and opinions - ability to compliment human intelligence - conditions us to respond to dazzling stimuli versus subtle phenomenon - detrimentally teaches us to multitask (Pgs. 301-303, slide 6). What are some guidelines you should follow to understand digital media? - ANSWER - Consciously manage your interaction with digital media - participate in deciding how to regulate digital media - manage trolls (cyberbullying) (Pgs. 309-312, slide 8). What is mass media, according to chapter 14? - ANSWER Communication that addresses large audiences. (books, films, television, radio, newspapers, advertising, magazines, etc.). (Pg. 278). Who is Marshall McLuhan and what is he known for? - ANSWER A scholar who identified four eras of communication. Best known for his statement "the medium is the message." (Pg 279-280, chapter 14, slide 6). What are the four epochs of mass media? What is one characteristic related to each epoch? - ANSWER Tribal - oral tradition Literate - phonetic alphabet Print - Gutenberg Electronic - Global village (Pgs. 279-281, Slides 7-10). What is uses and gratifications theory? - ANSWER Claims people use mass media to gratify their interests and desires (pg. 281, slide 11). What is the agenda setting theory? - ANSWER Media's selection of issues, events, and people to highlight for attention. How does cultivation theory work and how does it impact the consumer of media? - ANSWER A cumulative process by which the media foster beliefs about social reality, including the belief that the world is more dangerous and violent than it actually is. (pg. 283, slide 13). How does product placement and immersive advertising impact impact the entertainment we consume? - ANSWER By making people associate products with certain storylines, characters, etc. (pg. 287). What are five things to be aware of to help us with our digital media literacy? - ANSWER - Realistically assess media's influence - Become aware of patterns in media - Actively interrogate media messages - Expose yourself to a range of media sources - Focus on your motivations for engaging media (pgs. 289-291, slide 16) What are three things you can do to respond actively with media literacy? - ANSWER - Recognize that the worldviews presented are not complete - You can affect what happens around you - Question or challenge the views of reality in media (pgs. 291-292, slide 17). What three types of stories help convey an organizational culture? - ANSWER Corporate stories, personal stories, collegial stories (pgs. 242-243, chap 14, slide 5). How is a rite different than a ritual? What are three examples of rites and three examples of rituals? - ANSWER Rites are dramatic, single events, whereas rituals are regularly occurring. Rites: Rites of passage, rites of integration, renewal rites. Rituals: Personal, social, task. (Pgs. 244-245, slides 6-7). How does structure, roles, rules, and policies help to shape an organizational culture? - ANSWER Organizes relationships and interaction among members of an organization. (Pgs. 246-257, slide 8). What is the relationship between organizational culture and digital media? - ANSWER Digital media have the potential to increase productivity and efficiency (pg. 247). What are three guidelines for understanding organizations? - ANSWER - Adapt to diverse needs, situations, and people - Expect to move in and out of teams - Manage personal relationships on the job (pgs. 249-251, slide 10). What three factors most influence personal relationships? - ANSWER Rules, relationship dialectics, surrounding context (pgs. 195-197, chap 10, slide 3). What are the two greatest influences on attraction? - ANSWER Proximity & similarity. (Slide 4) What are four features of a personal relationship? - ANSWER Uniqueness, voluntary commitment, relationship rules, affected by contexts (pgs. 194-196, slide 5). What are 8 things related to dialectical tensions and relationship dialectics? - ANSWER