Passed: 54/60
MBA- 620 Inbound Marketing Exam (100 out of 100)
Questions and Verified Elaborations (Latest Update
1. A grouping of technologies that marketers leverage to conduct and improve their
marketing activities” is the definition of what term?
a. Marketing automation
b. Data hygiene
c. Tech stack
d. Segmentation
2. Addressing data privacy is a portion of which part of your internal processes?
a. Tech stack organization
b. Cadence and content
c. Data hygiene
d. Journey mapping
3. You should conduct buyer persona interviews with all of the following people EXCEPT:
a. Your customers.
b. Prospects actively going through the sales cycle.
c. People who never considered your solution.
d. People who considered your solution, but chose a competitor.
4. Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies?
a. Delight
b. Engage
c. Attract
d. Consideration
5. Cobbling together software parts that do not all use the same database increases the
risk of what?
a. Marketing automation
b. AI
c. Clean data
d. Dirty Data
6. Developing a content distribution goal begins with identifying the purpose behind your
distribution efforts. Which questions can help you identify your purpose? Select all that
apply.
a. Why are you sharing this content?
b. What are your expectations after promoting this content?
c. What content are you sharing?
d. What distribution channels are you planning to use?
7. Fill in the blank. An effective behavioral marketing and segmentation strategy is built on
a foundation of good .
a. Data
b. Cookies
c. Buyer personas
d. Funnel reports
, Passed: 54/60
8. Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers’ experience. Personalization is about creating .
a. Buyer personas
b. Workflows
c. Independence
d. Mutuality
9. Fill in the blank. Behavioral marketing is the method by which companies target
audiences based on their behavior, interests, intentions, geolocation, and other metrics
using , cookies, search history, and other insights.
a. Advertising
b. Web Analytics
c. Funnel reports
d. TikTok
10. Fill in the blank. Explicit segmentation is synonymous with .
a. Behavioral marketing
b. Strategy
c. Correlation
d. Causation
11. Fill in the blank: In order to determine when you should deliver certain content to your
audience, you need to understand .
a. Your martech stack
b. The buyer's journey
c. How social media platforms work
d. How to publish blog content
12. Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent
————, while cannonball represent ————.
a. unproven ideas; proven hits.
b. proven hits; unproven ideas.
c. small, proven ideas; huge, well-resourced hits.
d. huge, well-resourced ideas; small, proven ideas.
13. Fill in the blank: Most tools require you have a confidence threshold of ————, in order
to declare a winner in an A/B test.
a. 78%
b. 85%
c. 90%
d. 95%
14. Fill in the blank. As an inbound marketer, you don't just want your touchpoints to be
efficient, you want them to be .
a. Effortless
b. Energizing
c. Empathetic
d. Elephants
MBA- 620 Inbound Marketing Exam (100 out of 100)
Questions and Verified Elaborations (Latest Update
1. A grouping of technologies that marketers leverage to conduct and improve their
marketing activities” is the definition of what term?
a. Marketing automation
b. Data hygiene
c. Tech stack
d. Segmentation
2. Addressing data privacy is a portion of which part of your internal processes?
a. Tech stack organization
b. Cadence and content
c. Data hygiene
d. Journey mapping
3. You should conduct buyer persona interviews with all of the following people EXCEPT:
a. Your customers.
b. Prospects actively going through the sales cycle.
c. People who never considered your solution.
d. People who considered your solution, but chose a competitor.
4. Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies?
a. Delight
b. Engage
c. Attract
d. Consideration
5. Cobbling together software parts that do not all use the same database increases the
risk of what?
a. Marketing automation
b. AI
c. Clean data
d. Dirty Data
6. Developing a content distribution goal begins with identifying the purpose behind your
distribution efforts. Which questions can help you identify your purpose? Select all that
apply.
a. Why are you sharing this content?
b. What are your expectations after promoting this content?
c. What content are you sharing?
d. What distribution channels are you planning to use?
7. Fill in the blank. An effective behavioral marketing and segmentation strategy is built on
a foundation of good .
a. Data
b. Cookies
c. Buyer personas
d. Funnel reports
, Passed: 54/60
8. Fill in the blank. Behavioral marketing empowers your ability as a marketer to
personalize your customers’ experience. Personalization is about creating .
a. Buyer personas
b. Workflows
c. Independence
d. Mutuality
9. Fill in the blank. Behavioral marketing is the method by which companies target
audiences based on their behavior, interests, intentions, geolocation, and other metrics
using , cookies, search history, and other insights.
a. Advertising
b. Web Analytics
c. Funnel reports
d. TikTok
10. Fill in the blank. Explicit segmentation is synonymous with .
a. Behavioral marketing
b. Strategy
c. Correlation
d. Causation
11. Fill in the blank: In order to determine when you should deliver certain content to your
audience, you need to understand .
a. Your martech stack
b. The buyer's journey
c. How social media platforms work
d. How to publish blog content
12. Fill in the blank; In the concept, "fire bullets, then cannonballs," bullets represent
————, while cannonball represent ————.
a. unproven ideas; proven hits.
b. proven hits; unproven ideas.
c. small, proven ideas; huge, well-resourced hits.
d. huge, well-resourced ideas; small, proven ideas.
13. Fill in the blank: Most tools require you have a confidence threshold of ————, in order
to declare a winner in an A/B test.
a. 78%
b. 85%
c. 90%
d. 95%
14. Fill in the blank. As an inbound marketer, you don't just want your touchpoints to be
efficient, you want them to be .
a. Effortless
b. Energizing
c. Empathetic
d. Elephants
