HRM3701 Assignment 2 (100 CORRECT ANSWERS). LATEST 2024 UPDATE. A+ GRADE GUARANTEED.
Introduction Studio 0 (Pty) Ltd is a small graphic design & branding agency ᶚ specialising in design and branding, digital marketing and social media marketing in Kempton Park. The business owner, Dante Mathews, is an IT expert. He employs five graphic designers, including senior designers Muriel Mabandla and Leeroy Patricks, as well as three junior designers who have just graduated. The team for digital marketing is comprised of five graphic designers, and its manager is Leeroy Patricks. Additionally, Dante employed three general workers who helped with printing tasks, two administrators who handle contracts and finances, and Marang Seatile as a receptionist who performs a fantastic job of promoting the agency. Dante also employed two extremely competent photographers. In total, the agency employs thirteen people. Operational context The company creates amazing websites and is recognised as one of South Africa's best influencer marketing agency on social media, working with a variety of platforms. The digital marketing team produces a lot of work. They have worked with a wide range of brands to establish their social media strategy and have been managing social media for customers since 2008. When implementing a marketing campaign, they believe in using a mix of tactics, and social media advertising is a significant component of this strategy. Their innovative printing of finished goods, marketing materials, and promotional items demonstrates their talent. Dante was informed by one of the senior graphic designers, Leeroy, that most of the staff members were threatening to leave because of their (1) low pay and (2) lack of benefits. Marang, the receptionist, and the three general workers, in particular, believe that despite working hard and dedicating themselves to the agency for more than ten years, they have received no appreciation or assistance from Dante. They feel that they have never had any opportunities for career development or advancement and are threatening to look for work elsewhere. Leeroy also told Dante that one of the administrators has learned that other businesses in the city centre pay their staff competitive wages, provide greater benefits, and give them time off to spend with their families over the holidays. They participate in team-building activities, receive ongoing training that increases their possibilities for career advancement, and, to top it all off, general workers have flexible schedules that enable them to work as freelancers on a part-time basis. These allegations worry Dante a lot because he always believed that he paid his employees adequately and that they had no cause for complaint. Additionally, he does not want to lose the staff members who have been with him for more than ten years. Task One [49] 1. Based on the complaints, what are the motivators required to retain Studio 0 employees? Explicitly justify your response. (5) 2. Dante ᶚ believes it is challenging for him to offer both a cash reward and benefits because they are a small business. He has therefore approached your HR consulting firm to assist him in understanding the benefits that his employees are entitled to by law. (4) 3. Explain to Dante how the grievances of his staff are in fact connected to motivation using Hertzberg's two-factor theory, expectancy theory and goal theory of motivation. Make sure your response refers to the case study. Assessment criteria: use the next table to structure discussion Motivation Theory Brief discussion (3 marks) Implications-link to case study (2 marks) Hertzberg's two-factor theory Expectancy theory Goal theory (15) 4. Explain to Dante how does motivation link to job satisfaction and money. (10) 5. Dante should be informed of the procedures used to calculate the appropriate pay for a particular position. Discuss in depth the benefits and drawbacks of various techniques. (15) The following links will assist you in understanding more about employee motivation and compensation
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