Capsim Exam Study Guide

Capsim Exam Study Guide 1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. 6. What is the difference between the market segments at the beginning of the round to the final round? - b. The fine cuts overlap in the beginning and in year 8 only the rough cuts overlap. 7. Successful managers will: - a. Create a strategy b. Coordinate company activities c. Analyze the market and its competing products After you have uploaded your decisions to the website, can you change your official decisions as many times as you want prior to the processing date and time of the round? - yes 9. Once you upload your official decisions during a round, how many times can you change them before the end of the round? - e. As many times as you want 10. What trend can be explicitly observed in the industry in which your company is operating? - c. Products become smaller and smaller. 11. On perceptual map, the percentage of customers interested in a product positioned outside of the rough cuts of that product is - 0% 12. MTBF is measured in - b. hour increments. 13. Customers that want low prices and are willing to sacrifice miniaturization and performance are in the - c. low End segment. 14. Customers that want small products and are willing to sacrifice performance are in the - e. size segment. 15. In Capstone©, pricing standards are set by: - a. Customers (Market Segment). 16. "Reliability" is expressed in terms of: - a. Mean Time Between Failure. 17. MTBF measures what? - c. Reliability 18. The two characteristics that the perceptual map evaluates are - a. Performance and Size. 19. The Perceptual Map is - a. a marketing tool used to track the position of the company's products against those of the competitors. 20. The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? - c. Customers want smaller and faster products. c. Customers want smaller and faster products. - d. down; right 22. When tracking market segments on the performance and size perceptual map, which segment moves or "drifts" the slowest? - b. Traditional 23. What happens to a product priced at $1 above or below the segment guideline when a segment's product supply outstrips demand? -