Abdulalah Al-Jobore
Unit 9
P5 Design a promotonaa campaign for a given product/ service to meet the needs of a
given campaign/creatve brief.
In this task, I am going to my own promotonal campaign for the new breakfast cereal for
Cadbury’s.
Background
My breakfast cereal is a product that will be efectie and popular as it is will be under
Cadbury’s brand. I will used the highest quality and natural fresh products will be used.
Product name: Honey Banana
The product faiours include:
Banana
Honey
Chocolate
Honey Banana is the best tasty breakfast that all children
and eien parents would loie it. Honey Banana with milk
will be just like a banana milkshake with the faiours of
chocolate. Our product designed to be healthier as much
as we can make it. Honey Banana is rich in iitamins such ‘’
iron, magnesium, cooper, zinc, calcium and potassium’’
which will ofer benefts other than sugar. Honey Banana
will come in diferent sizes. Our product designed for
children and parents who are health conscious and who are worried about the negatie
efectie of the sugar in the products.
Our breakfast cereal box will be sold with diferent price depending on its size, for example,
a small Honey Banana box will be priced £2.50 and for large Honey Banana box will be £3.
Promotonaa Campaign
The reason behind our promotonal campaign is to be able to promote our new product and
to let the customers know about the product and get some informaton about when it is
going to be release. For example, where it will happen, where they can get hold of our
locaton and us. The promotonal campaign will be made in order to raise the awareness of
people of our product. Also make people aware of the fact that our product is under
Cadbury's brand.
Objectves
The objecties of the promotonal campaign need to consider making sure that adiertsing
campaign efort does what it is intend to do. My frst objectie is to atract people for its
new breakfast cereal product. The introducton is to show people what the breakfast cereal
products is about and what show its unique ialue propositon, this would guarantee that
people know the item exists and why they should buy it.
Unit 9
P5 Design a promotonaa campaign for a given product/ service to meet the needs of a
given campaign/creatve brief.
In this task, I am going to my own promotonal campaign for the new breakfast cereal for
Cadbury’s.
Background
My breakfast cereal is a product that will be efectie and popular as it is will be under
Cadbury’s brand. I will used the highest quality and natural fresh products will be used.
Product name: Honey Banana
The product faiours include:
Banana
Honey
Chocolate
Honey Banana is the best tasty breakfast that all children
and eien parents would loie it. Honey Banana with milk
will be just like a banana milkshake with the faiours of
chocolate. Our product designed to be healthier as much
as we can make it. Honey Banana is rich in iitamins such ‘’
iron, magnesium, cooper, zinc, calcium and potassium’’
which will ofer benefts other than sugar. Honey Banana
will come in diferent sizes. Our product designed for
children and parents who are health conscious and who are worried about the negatie
efectie of the sugar in the products.
Our breakfast cereal box will be sold with diferent price depending on its size, for example,
a small Honey Banana box will be priced £2.50 and for large Honey Banana box will be £3.
Promotonaa Campaign
The reason behind our promotonal campaign is to be able to promote our new product and
to let the customers know about the product and get some informaton about when it is
going to be release. For example, where it will happen, where they can get hold of our
locaton and us. The promotonal campaign will be made in order to raise the awareness of
people of our product. Also make people aware of the fact that our product is under
Cadbury's brand.
Objectves
The objecties of the promotonal campaign need to consider making sure that adiertsing
campaign efort does what it is intend to do. My frst objectie is to atract people for its
new breakfast cereal product. The introducton is to show people what the breakfast cereal
products is about and what show its unique ialue propositon, this would guarantee that
people know the item exists and why they should buy it.
