CSUF MKTG 351 Exam Questions and Correct Answers

CSUF MKTG 351 Exam Questions and Correct Answers Production Orientation - Answer-A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - Answer-People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - Answer-Social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives Societal Marketing Orientation - Answer-This philosophy states that an organization exists not only to satisfy customer wants and needs but also to preserve or enhance individuals' and societ's long-term best interest. Marketing - Answer-an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders A Market - Answer-A point, place, or sphere in which the ownership of goods is affected A Market: Point - Answer-Locality, geographic market area A Market: Place - Answer-Physical institution, body of buyers and sellers A Market: Sphere - Answer-Economic Market- combination of forced which determine prices and exchange. Economic Utilities - Answer-time, place, possession and form Time Utilitiy - Answer-A product is available when the costumer wants it Place Utilitiy - Answer-A product is conveniently purshasable