Capstone Chapter 6 TEST SOLUTIONS

Sometimes it makes sense for a company to go on the offensive to improve its market position and business performance. The best offensives tend to incorporate the following EXCEPT: - ANSWER focusing relentlessly on building a competitive advantage. Once a company has decided to employ a particular generic competitive strategy, then it must make such additional strategic choices, such as: - ANSWER All of these. Which one of the following is NOT a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies? - ANSWER Whether to employ a market share leadership strategy. Strategic offensives should, as a general rule, be based on: - ANSWER exploiting a company's strongest competitive assets—its most valuable resources and capabilities. The principal offensive strategy options include all of the following EXCEPT: - ANSWER initiating a market threat and counterattack simultaneously to effect a distraction. Which of the following is NOT a principal offensive strategy option? - ANSWER Being the final competitor to market a next-generation product so as to guarantee the product is operationally sound.