MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response goals of promotion Correct Answer: application to production life cycle Correct Answer: AIDA concept and it's application 2 Correct Answer: a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the message; the acronym stands for Attention, Interest, Desire, Action - factors affecting promotional mix Correct Answer: push and pull strategies Correct Answer: push strategy: a marketing strategy that uses aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell a particular merchandise pull strategy: a marketing strategy that stimulates consumer demand to obtain product distribution stages in the product life cycle Correct Answer: types of buying decisions Correct Answer: advertisin
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