C201 Pre-assessment Questions and Answers 2024

C201 Pre-assessment Questions and Answers 2024 Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? Evaluating results What is the result of a company increasing the delegation of authority and the span of control? Increased number of direct reports per manager Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:07 / 0:15 Full screen Which two key elements does an effective organization include? Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? It established a direct flow of authority A company might divide itself into smaller groups that best match the types of customers it service. this is an example of Departmentalization Which primary driver does management use for an organization's structure? Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? Product Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? An affinity program Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? Personal Selling What three factors should be addressed in a successful marketing plan? Choose 3 answers. Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget) Which three characteristics are measured in demographic segmentation? Choose 3 answers Race and ethnicity, Income, Household size In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers Availability of capital, mobility of labor, local labor costs With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers. Consumable supplies, accessories to primary products After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers Adding new users Increase frequency of use find new uses for the product What are three ways that an effective brand name can influence consumer product recognition? Choose 3 answers it depicts trademark protection AWARENESS it conveys an image LOYALTY It is new and distinctive FAVORABLE IMAGES A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in? Brand preference Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service? Direct Which three tasks are key responsibilities of operations managers? Choose 3 answers Planning the overall production process, implementing the production plan, determine the best layout for the firm's facilities. Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers A JIT system seeks to eliminate anything that does not add value in operations activities, production using JIT reduces a firm's inventory costs. Which aspect of operations management do the ISO 9000 Standards address? Establishment of effective quality systems? Which manufacturing model uses technology to produce small runs of customized products cost effectively? Flexible Which two of the following distribution channels would take title of the products they handle? Choose 2 answers Limited function merchant wholesaler, full function merchant wholesaler Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices? Demand curve Which two factors drive demand in a microeconomics system? Choose 2 answers Customer preference price of substitute goods How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price? Demand is unchanged Which two impacts result from a nation's increase in productivity? Choose 2 answers Economy expands Personal wealth increases For which two purposes will the U.S Federal Reserve System follow an expansionary monetary policy? Choose 2 answers To encourage bankers to make loans to cut the cost of borrowing Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? Choose 2 answers An increase in overall cost of debt to private borrowers an increase of funds for public services What is one role of a financial manage? Analyzing major investment decisoins Which two activities are finance activities rather than accounting activities? Choose 2 answers Making capital market investments, creating a financial plan Which three sources should a business consider when seeking a long-term source? Choose 3 answers Hedge funds, Venture capital, public sale of stocks In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability? Commercial paper Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public? It insures the value of the security to the investor Why should a manager use financial controls in a firm's financial plan? to determine the accuracy of forecasted revenues, costs, and expenses What does a CFO use in financial planning to determine the expected level of revenue for future periods? Sales forecast plus non-sales revenue How did the Dodd-Frank Wall Street Reform and Consumer Protection Act impact retailers? capped the debit card fee at 21 cents Which two activities are prohibited by insider trading laws and should be avoided by a firm's employees? Choose 2 answers Selling company stock because a co-worker told the employee the company's new drug is failing in clinical trial, buying stock in the public company for which the employee works based on a conversation the employee overheard at a cocktail party between two of the company's executives. Which two risks does a firm face by funding the purchase of long-term assets with short-term funding sources? Choose 2 ansers Volatility of interest rates, frequent renewals Which funding source should a firm use if it wishes to secure long-term financing while retaining all of its equity? private equity fund Which three characteristics make commercial paper a low-risk, attractive source of short-term funding for a business? It has a maturity that ranges between 1 and 270 days, it carries interest rates that are 1 to 2 percent less than bank loans, it can make large amounts of money available What should a firm do to manage the risk of using leverage when exploring long-term funding options? Ensure that earnings remain larger than interests payments