BU352 FINAL EXAM | 100 CORRECT ANSWERS | LATES UPDATE
Complexity of products ANSWER: Core customer value, actual product, and associated services. types of products ANSWER: specialty, shopping, convenience, unsought product mix ANSWER: complete set of all products and services offered by a firm product lines ANSWER: groups of associated items, such as those that consumers use together or think of as part of a group of similar products product category ANSWER: an assortment of items that the customer sees as reasonable substitutes for one another product mix depth and product line depth ANSWER: breadth = # of product lines offered by the firm depth = # of product categories w/in a product line value of branding ANSWER: - Brands Facilitate Purchasing - Brands Establish Loyalty - Brands Protect From Competition - Brands Reduce Marketing Costs - Brands Are Assets - Brands Impact Market Value branding 3 areas ANSWER: 1. brand equity 2. brand ownership 3. brand name 1. brand equity ANSWER: 1. brand awareness 2. perceived value 3. brand associations 4. brand loyalty 2 brand ownership strategies ANSWER: 1. manufacturer or national brand 2. store or private label 3. generic 3. brand name strategies ANSWER: 1. corporate or family brand 2. corporate and product line brand 3. individual choosing a name ANSWER: 1. descriptive and suggestive of benefits 2. easy to pronounce, recognize and remembe
Document information
- Uploaded on
- April 9, 2024
- Number of pages
- 20
- Written in
- 2023/2024
- Type
- Exam (elaborations)
- Contains
- Questions & answers
