PPAI CAS Exam Study Prep

PPAI CAS Exam Study Prep Explain how the promotional products industry came to be - 1789 Washington's commemorative buttons, 1800's calendars and wood items, imprinted horse covers and book bags Summarize the creation and beginnings of PPAI as an organization - 1904 the advertising manufacturer's association began with 12 members, 1912 promo products recognized as a media by advertising federation of America, 1914 first trade show with 32 exhibitors, 1920 advertising specialty association, 1931 advertising specialty national association, 1953 advertising specialty guild, Specialty advertising association, Promotional products association international, 1961 executive development seminars, 1983 first CAS/Mas curriculum, 1999 first CAS exam Define a promotional product: - an item with a logo on it Incentive - exchange for performance Premium - exchanged for a purchase Award - exchanged for performance Gift - exchanged just because Give away: - thank you for being here Prize: - exchanged for contest entry Define regional associations and interpret their part in the promotional products industry - 27 regional associations: have their own trade shows and professional development events. Regional Affiliate Counsel is made up of all the regional associations Id at least three industry publications - PPB, Promotional consultant, PPB newslink, PPB Consultant today e-magazine List requirements for all PPAI industry certs CAS Certification - 3 years promo products industry experience, current upic, currently serving in promo products industry, 15 required CAS courses completed, 60 elective credits from CAS or MAS, pass CAS exam. Valid for 3 years. Recert need 25 more CAS/MAS credits in three years and submit a recert. app. List requirements for all PPAI industry cert MAS Certification - 5 years in promo products industry experience, current upic and promo industry position, possess a CAS cert, complete 100 MAS level edu credits, minimum of 1 industry service credit, pass the MAS exam. Valid for three years. Recert need 25 additional MAS credits within 3 years and submit a recert app. List requirements for all PPAI industry cert MAS+ Certification - 7 years promo prod industry experience, current upic, current promo product company, pass the MAS exam, earn a minimum of 225 edu points, 50 pts in the last 5 years, up to 15 industry service points, submit a detailed work product. Doesn't expire. List the top 10 applications for the promotion products industry - Wearables, Writing instruments, Drinkware, Bags, Computer products, Desk/office/business, Recognition awards, Calendars, Electronic devices, textiles ID the top 10 buyers of promo products - Education, Financial, Not-for-profit, Healthcare, Construction, Trade and professional associations, Real estate, Government, Client gifts, Restaurants/bars Explain why promo products work according to PPAI research - Able to engage all 5 senses, Useful products, Appreciated by the recipients, Retained by the recipients, Repeatedly displaying the clients message at no additional cost/impression ID the promo products industry annual sales volume - 2014 industry sales $20 billion in sales with 11k member companies List top 8 uses of promo products - Brand awareness, Business gift, Trade show, Employee relations, Dealer/distributor program, New customer, Employee service awards