ccpa 3355 test 1 with 100%correct answers 2024

4 models of PR - CORRECT ANSWER1. Press agentry/Publicity 2. Public info 3. Two-way Asymmetrical 4. Two-way Symmetrical Press Agentry/Publicity - CORRECT ANSWERMost simple→send out info without regard to audience reception. Purpose: Propaganda, truth is not essential Use: to sell tickets Communication Flow: linear(source to receiver) -Also called P.T Barnum model. Press Agentry Publicity model follows one way communication where the flow of information is only from the sender to the receiver. The sender is not much concerned about the second party's feedback, reviews and so on. -public relations experts enhance the reputation of the organization among the target audiences -They influence their potential customers by simply imposing their ideas, thoughts, creative stories of their brand -Flow of information takes place only from the public relations experts to the target audiences. (One way communication) Public Information - CORRECT ANSWERApplies only to already known audience concerns during development Purpose: Information disseminaation, truth is important Use: disseminate government info Communication Flow: Linear (source to receiver) -emphasizes on maintaining and enhancing the image of an organization simply by circulating relevant and meaningful information among the target audience/public. -In such a model, public relations experts need to be creative and ought to have a flair for writing. They should be really good at putting their thoughts into meaningful words which influence the customers and end-users. Public information model also revolves around one way communication where information primarily flows from sender(organization and public relations experts) to the receiver(target audience, employees, stake holders, employees, investors and so on). Two Way Asymmetrical - CORRECT ANSWERFavors organization and less resource-intense then symmetrical model (only requires one research cycle) Purpose: Scientific persuasion, truth is essential USE: market a product Communication: two way, unbalanced effects (Source→receiver→source) Used in competitive business Successful judged by level of understanding reached by an organization and its publics -revolves around two way communication between both the parties but the communication is somewhat not balanced. -public relations experts position their organization and brand on the whole in the minds of their target audiences through manipulation and force the public to behave the same way they would want them to do. -organizations do not utilize much of their manpower and resources to find out the reaction of the stakeholders, investors or for that matter public. Two Way Symmetrical - CORRECT ANSWERMost complex→favors all publics equally Purpose: Mutual understanding, truth essential USE: maintain social responsibility