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There are many benefits to having a social media strategy. Which answer is NOT one of them? correct answers Social media helps you send better emails Which KPI is most likely to be a vanity metric? correct answers Reach On which social network should you share content more frequently? correct answers Twitter Which of these KPI's demonstrate engagement? Choose all that apply correct answers Sharing and retweets; likes or favorites True or false? A buyer persona is as important as business objectives when developing a social media strategy. correct answers True What's the difference between social listening and social monitoring? correct answers Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective Which network has the longest life for a piece of content? correct answers Pinterest Why would you want a service to help you manage and discover influence? correct answers To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. correct answers True What do senior leaders care about when it comes to your social media plan? Choose all that apply. correct answers Competitive advantage; customer satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. correct answers False True or false? In social media, a service level agreement (SLA) refers to how much time passes between what a customer reaches out and when the company responds. correct answers True What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? correct answers Position your program as an experiment or pilot True or false? The Holistic model is the most common social team structure used by organizations today. correct answers False Why do stakeholders matter as you begin to develop your team structure? correct answers Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders