PRSA APR COMPLETE PRACTICE EXAMS

PRSA APR COMPLETE PRACTICE EXAMS Seedbed Era () - CORRECT ANSWER-- Let the public be informed. Muckraking, social reform, unions. - PR Trends: Defensive publicity. Journalists = interpreters to get the news out. - Ivy Ledbetter Lee - Full disclosure and tell the truth - President Theodore Roosevelt - Bully pulpit World War I Era () - CORRECT ANSWER-- Let the public be informed. The war to end all wars. - PR Trends: Organized promotion, Promote patriotism. Use interest groups. - George Creel - Committee on Public Information - The Four Minutemen Booming Twenties Era () - CORRECT ANSWER-- Mutual understanding - PR Trends: Promoting products. WWI publicity techniques used for social science. - Edward Bernays - Crystallizing Public Opinion (1929), Propaganda (1928) - Arthur Page - Performance = Reputation Roosevelt Era and World War II () - CORRECT ANSWER-- Mutual understanding. Depression. World War II. - PR Trends: Mass media use. Social responsibility. - Radio delivers immediate news. - Louis McHenry Howe - Responsible performance, persuasive publicity. - Elmer Davis - Office of War Information - President Franklin D. Roosevelt - "Fireside Chats" Postwar Era () - CORRECT ANSWER-- Mutual adjustment. Professionalism. Postwar service economy, consumerism. - PR Trends: Credibility. Associations form, including PRSA. Many PR Codes of Ethics written. Colleges establish curricula. - TV emerges as key communications medium.