PRSA APR COMPLETE EXAMS REVIEWS

PRSA APR COMPLETE EXAMS REVIEWS Advertising - CORRECT ANSWER-Paid information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. This is a controlled method of delivering messages and gaining media placement. Brand: - CORRECT ANSWER-Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Community relations: - CORRECT ANSWER-An area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan area(s) where an organization operates. Controlled communication channels: - CORRECT ANSWER-Includes media in which practitioners have the say over what is said, how it is said, when it is said, and - to a certain extent - to whom it is said. Examples include paid advertising, newsletters, brochures, some types of emails, organizational websites and blogs, leaflets, organizational broadcasts, podcasts, intranets, teleconferences and videoconferences, meetings, speeches, and position papers. Employee relations: - CORRECT ANSWER-Activities designed to build sound relationships between an organization and its employees. It is a critical element in fostering positive opinions and behaviors of employees as ambassadors for the organization. Financial relations: - CORRECT ANSWER-An aspect of public relations responsible for building relationships with investor publics including shareholders/stockholders, potential investors, financial analysts, the financial markets (such as the stock exchanges and commodities exchanges), and the Securities and Exchange Commission. Also known as investor relations or shareholder relations Goodwill: - CORRECT ANSWER-An accounting term for the value of a business' intangible assets. This amount equals the difference between the value of a company's net tangible assets and its market value. Government relations: - CORRECT ANSWER-An aspect of relationship building between an organization and government at local, state, and/or national levels, especially involving flow of information to and from legislative and regulatory bodies. The goal often is to influence public policy decisions compatible with the organization's interests. Grassroots organizing: - CORRECT ANSWER-An activist practice for creating social change among average people. This practice is based on the power of the people to take collective action on their behalf. Lobbying: - CORRECT ANSWER-The specialized area of public relations that fosters and maintains relations with a government or its officials for the primary purpose of influencing legislation and regulation. Marketing: - CORRECT ANSWER-The management function that identifies human needs and wants, offers products and services to satisfy those demands, and causes transactions that deliver products and services in exchange for something of value to the provider. Targets customers Marketing communications: - CORRECT ANSWER-A combination of activities designed to sell a product, service or idea. These activities are designed to maintain consistent brand messaging across traditional and nontraditional communication channels. Media relations: - CORRECT ANSWER-Mutually beneficial associations between PR practitioners and journalists as a condition for reaching audiences with messages of news or features of interest. This function includes both seeking publicity for an organization and responding to queries from journalists about the organization. Press agentry: - CORRECT ANSWER-Creating newsworthy stories and events to attract media attention and gain publicity, although not all this attention may be positive. Proactive public relations: - CORRECT ANSWER-The implementation of public relations strategies to achieve measurable results Promotion: - CORRECT ANSWER-A strategy designed to further the acceptance and sale of merchandise through advertising, publicity, or discounting especially the staging of special events to generate interest. Propaganda: - CORRECT ANSWER-Ideas or statements that are often false or exaggerated and that are specifically designed to shape perceptions or motivate actions. The word took on negative connotations in the 20th century and is usually associated with lies, deceit and misinformation