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Marketing 2 samenvatting

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Marketing 2 biedt een verhelderende inkijk in verschillende innovatieve marketingbenaderingen, die elk hun unieke kracht en impact hebben op het creëren van merkbekendheid en klantenbinding. Van subtiele strategieën zoals stealth marketing tot gedurfde tactieken zoals guerrilla en virale marketing, deze samenvatting belicht de diverse methoden die moderne marketeers gebruiken om hun doelgroep te bereiken. Met een focus op het stimuleren van mond-tot-mondreclame en het creëren van opwinding rondom een merk, biedt Marketing 2 inzicht in hoe effectieve marketing niet alleen producten verkoopt, maar ook een blijvende indruk achterlaat in de gedachten van consumenten."

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Institution: Fontys Hogeschool (Fontys)
Study: Commerciële Economie
Course: Marketing 2 (MARKETING2)

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Uploaded on: March 26, 2024
Number of pages: 11
Written in: 2023/2024
Type: Summary

Subjects

marketing 2
marketing
strategieën
wyser
markt
2024
de wereld van marketing 2
samenvatting
fontys

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SAMENVATTING
MARKETING 2
Door Melvin

26 MAART 2024
FONTYS RACHELSMOLEN
Commerciële Economie / Ondernemer & Retail Manager

, Inhoud
Week 1: Strategieën voor Marketingcommunicatie................................................................................2
Week 2: Advertenties.............................................................................................................................4
Week 3: Prijsstrategieën.........................................................................................................................6
Week 4: Distributiestrategieën...............................................................................................................7
Week 5: Detailhandel en E-commerce....................................................................................................8
Week 6: Internationale Marketing..........................................................................................................9

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Marketing 2 samenvatting

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