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IAB - Digital Media Sales Exam Questions and Answers (Graded A)

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IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned Paid Media - ANSWER-Tradational Media Buying Earned Media - ANSWER-Publicity (News coverage or word of mounth)

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