Reezikassan Rameshkumar 40104702 Unit 9 D1, D2 Group B
D1 - Evaluate and justify the use of an appropriate promotional mix in relation to
marketing objectives for the selected organisation.
For this task I am going to evaluate the effectiveness of the different promotional mix
with respects to their marketing objectives for my chosen organisation and
campaign, which is Nike “Nothing beats a Londoner”. I will talk about how effectively
they used each promotional method. In addition, I will be giving my own opinions to
their strengths, weaknesses and will give a few recommendations for Nike’s
campaign.
The main reason why Nike is very successful is their use of promotional methods
that allowed them to reach their marketing objectives. The main promotional method
for the ‘Nothing beats a Londoner” is advertising. Nike have used Youtube as one of
their successful promotional campaign. In the three minute advert managed to
showcase the different types of sports they took part in, showing competitiveness of
how each character shows how hard it is to train and represent the different
boroughs mentioned. The advert contained many famous figures such as big
rappers like Gigs, Dave, Skepta, footballers Harry Kane, Eden Hazard, comedian Big
Shaq, lots of athletes and others took part in the advert. The advert was London
based, which managed to generate 4.6 million views within a week. From using
Youtube as a media it has helped Nike to have a successful campaign, this is
because the video can be shown worldwide as the coverage is international. This is
very effective as Nike are spreading awareness everywhere which can then mean
they will boost and increase the number in sales on the long run. From this it shows
that Nike has made the correct choice of promotional method used as it managed to
attract a lot of attention.
Another promotional method Nike has used is sponsorship, this is when an individual
or a group of people who are involved in the development of a project or product. For
Nike they made sponsorships with many celebrities that took part in the advert, such
as rap artists like Skepta, Gigs, Dave, AJ Tracey and more. They are all involved in
the advert as Nike has made a new project called ‘Nothing beats a Londoner’. Nike’s
advertising agency wanted to look at the main streets of London and wanted to try to
relate more closely to the customers as the advert is more London based. A majority
of Nike’s customers are teenagers, as most of the teenager know or even speak
slag, for this reason Nike has made the right decision to sponsor the right people as
they can relate. This promotional method is very effective and Nike made the correct
choice of sponsorship as a element of promotional method, this is because it is
relevant to the customers, from this it can allow them to build and create a distinctive
market presence that makes the advert stand out.
D2 - Evaluate an existing, national marketing campaign.
D1 - Evaluate and justify the use of an appropriate promotional mix in relation to
marketing objectives for the selected organisation.
For this task I am going to evaluate the effectiveness of the different promotional mix
with respects to their marketing objectives for my chosen organisation and
campaign, which is Nike “Nothing beats a Londoner”. I will talk about how effectively
they used each promotional method. In addition, I will be giving my own opinions to
their strengths, weaknesses and will give a few recommendations for Nike’s
campaign.
The main reason why Nike is very successful is their use of promotional methods
that allowed them to reach their marketing objectives. The main promotional method
for the ‘Nothing beats a Londoner” is advertising. Nike have used Youtube as one of
their successful promotional campaign. In the three minute advert managed to
showcase the different types of sports they took part in, showing competitiveness of
how each character shows how hard it is to train and represent the different
boroughs mentioned. The advert contained many famous figures such as big
rappers like Gigs, Dave, Skepta, footballers Harry Kane, Eden Hazard, comedian Big
Shaq, lots of athletes and others took part in the advert. The advert was London
based, which managed to generate 4.6 million views within a week. From using
Youtube as a media it has helped Nike to have a successful campaign, this is
because the video can be shown worldwide as the coverage is international. This is
very effective as Nike are spreading awareness everywhere which can then mean
they will boost and increase the number in sales on the long run. From this it shows
that Nike has made the correct choice of promotional method used as it managed to
attract a lot of attention.
Another promotional method Nike has used is sponsorship, this is when an individual
or a group of people who are involved in the development of a project or product. For
Nike they made sponsorships with many celebrities that took part in the advert, such
as rap artists like Skepta, Gigs, Dave, AJ Tracey and more. They are all involved in
the advert as Nike has made a new project called ‘Nothing beats a Londoner’. Nike’s
advertising agency wanted to look at the main streets of London and wanted to try to
relate more closely to the customers as the advert is more London based. A majority
of Nike’s customers are teenagers, as most of the teenager know or even speak
slag, for this reason Nike has made the right decision to sponsor the right people as
they can relate. This promotional method is very effective and Nike made the correct
choice of sponsorship as a element of promotional method, this is because it is
relevant to the customers, from this it can allow them to build and create a distinctive
market presence that makes the advert stand out.
D2 - Evaluate an existing, national marketing campaign.
