MNG3702 - Lecturer Slide Q&A's with Correct Answers

EXPLAIN WHAT STRATEGIC CHANGE ENTAILS Correct Answer 1. Strategic change is *not normal change *, but *proactive change * to achieve strategic *goals. *Strategic change involves changing strategic direction in light of * internal and external factors. * 2. Strategic change may involve * large scale changes (revolution) *or many small incremental changes. 3. *Planned * strategic change processes (as opposed to unplanned change): change model *Kurt Lewin *, change model of John Kotter - can be used to ensure the organisation stands a better chance of * executing its chosen strategy * LIST THE 8 STEPS OF THE CHANGE MODEL OF JOHN KOTTER Correct Answer *Step 1: Establishing a sense of urgency* Need for change - not changing causes risk of success. *Step 2: Creating the guiding coalition * Group of individuals with knowledge and skills to drive change *Step 3: Developing a change vision * Create a compelling vision , employees can buy into , mobilize them for change. This should be easy to understand, realistic and attainable goals but be focused enough to provide clear guidance and appeal to the long term interests of stakeholders *Step 4: Communicating the vision for buy-in * All platforms, leaders walk the walk. *Step 5: Empowering broad-based action * Remove barriers - structural and human. *Step 6: Generating short-term wins * Long project - need short wins. *Step 7: Never letting up * Keep momentum. *Step 8: Incorporating changes into the culture * • proving that the new way is better • reinforcing the culture with every new employee