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Unit 4 Business communication P4,P5 PASSED
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Unit 4 Business communication P4 & P5 marked by assessor and passed.
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Reezi Unit 4 P4 & P5P4 - Evaluate the external corporate communications of an existing product or service.
In this task I will be talking about the similarities and differences for Enterprise Rent-a-car an
d it’s main competitor goes by the name of Hertz. I will be comparing the different ways they
both make an attempt to promote and advertise their product or service. I will also mention a
bout what is good/bad and the strengths/weaknesses about each approach.
A logo for any company is usually seen as an representation that can be designed and be int
roduced by the organisation. Hertz does have an attractive logo because with the use of the
colour they have managed to use a very bright yellow as their background and used a black
bold font which creates the name of the organisation that really stands out. Straight away it c
an catch the people’s attention due to the fact that the colour and the font of the logo looks v
ery simple and well placed, this is what makes the choice of suitable font size and colour goo
d. But, the negative point about the company logo is that, from the logo it doesn’t show the p
eople what type of business they represent. From the logo it doesn’t really show the people
who doesn’t have any knowledge of the company, that it is a car hiring organisation.
In comparison, Enterprise rent-a-car has a much better logo in terms of looks and the purpos
e of the company wanting their customers to identify what business they represent. Unlike H
ertz, Enterprise has put the phase ‘rent-a-car’ under the Enterprise logo. By showing this it gi
ves the people a much clear understanding that the business rents out cars. For this reason,
this logo is better in terms of people understanding what the company stands by. The use of
colours is also very eye-catching as the white text matches the black and green background.
The choice of font size is suitable and the correct use of colours can grab people’s attention.
Hert
z ha
s ma
de the choice to take an simple and easier approa
ch towards the effectiveness and attractiveness of the website they created. In the Hertz’s w
ebsite they don’t focus too much on trying to promote themselves, instead, they just went str
aight to the point. This is proven after going to the first site, it came to the page above having
to fill in the details to book a car or reservation. The advantage of Hertz’s website is that it is
simple to allow customers to rent a car very quickly as it has been set up for them. But, the o
nly disadvantage to this is that it will be very difficult for new customers to know or learn abo
ut the company as there are no connected links leading to the history of the company or abo
ut what other services they can provide. Another disadvantage can be that the website does
n’t really have attracting use of colours which can be boring and dull, also as there are limite
d amount of opinions it can cause customers to not be interested.
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