DV360 Certification Test

DV360 Certification Test What assets are set at an advertiser level? - creatives, pixels, content channels What can you set targeting for? - advertiser and line item; default targeting for insertion order What happens if you don't set targeting? - line items will spend their budgets too quickly Common targeting issues that impact performance? - incompatible targeting, low inventory, some targeting options are more limited What are channels? - custom groups of related websites of apps (mobile or connected TV) What can you use channels for? - Inclusion, Optimization, Exclusion How do you create a new channel? - Navigate to advertiser or partner, click channels, click new channel Can you remove a channel? - No How do you edit multiple line items? - Open an insertion order, select checkboxes for the line items you want to edit, click actions, bulk edit What environment supports proximity targeting? - Mobile App How can you make bulk changes? - SDF or Insertion Order edit What's the difference between a programmatic guaranteed deal and a preferred deal? - The publisher needs to agree on the number of impressions and fixed price for a programmatic guarantee What is required for creative setup? - landing page URL and content that meets DV360's guidelines How can an advertiser be granted access to Trueview Inventory? - Accept terms and conditions and fees in the partner's settings Where do you accept a programmatic deal from a publisher? - Marketplace How do you connect DCM to DV360? - associate DV360 in the advertiser's floodlight configuration in Campaign Manager How can you access a 1P audience list from a floodlight tag in DV360? - assign floodlight tag to an audience list How can you add third party verification to a creative when campaign manager is your ad server? - use custom tag wrapper feature in DV360 Which environments and inventory sources cannot run within a single line item? - YouTube and OE Which views show the revenue and conversion metrics for line items? - optimization and performance How could an advertiser target a list of email addresses? - create a customer match list for TrueView Which ad format supports pre-bid verification with IAS? - display Where do you assign a preferred deal? - in the line item's inventory source targeting What is one way to control ad frequencies across multiple insertion orders? - set campaign level frequency caps