C201 Pre-assessment Correct Questions and Answers

Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - ANSWER Evaluating results What is the result of a company increasing the delegation of authority and the span of control? - ANSWER Increased number of direct reports per manager Which two key elements does an effective organization include? - ANSWER Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? - ANSWER It established a direct flow of authority A company might divide itself into smaller groups that best match the types of customers it service. this is an example of - ANSWER Departmentalization Which primary driver does management use for an organization's structure? - ANSWER Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? - ANSWER Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - ANSWER Product Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? - ANSWER Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - ANSWER When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? - ANSWER An affinity program