Design Elements and Principles

Design Elements
and Principles

, Design elements and principles
Colour theory
Name- each specific colour is given a name to describe it
Intensity- how bright or dull a colour is
Value- how light or dark a colour is



int

f f Tone

f f Shade
Classification of colour




&·
Primary colours Secondary colours
↑




Tertiary colours
Cannot be created by Equal amounts of Primary colour
mixing other colours primary colours mixed with
mixed secondary
colour

Colour properties
-> warmness or coolness
Warm colours: right side of the wheel
i Cool colours: left side of the wheel

-> distance
Warm colours: advancing- illusion of moving forward
h Cool colours: receding- appear smaller, less important and further away