WGU C201 Chapter 12 Vocab Correct 100%.

brand name - ANSWER A good ______ is easy to recognize, pronounce, remember, should attract attention and suggest product image, and be legally protectable brand - ANSWER A______ is a name, term, sign, symbol, design, or some combination thereof used to identify a product or service product - ANSWER A _________ is a bundle of physical, service, and symbolic attributes designed to satisfy customer wants product life cycle - ANSWER The ________ begins in the introduction stage, proceeds through growth and maturity, and ends in the decline stage. product mix - ANSWER The assortment of products offered by a firm is known as its_____. trademark - ANSWER A ______ is a brand or other product identifying feature that has been given exclusive legal protection. test marketing - ANSWER During the ________ stage, the item is sold in a limited area while the company examines both consumer responses to the new offering and the marketing effort used to support it. product line - ANSWER A _______ is a series of related products or services offered by a firm. distribution strategy - ANSWER The overall plan to get the right product to the firm's customers, including decisions regarding transportation, warehousing, inventory control, order processing, and the selection of the marketing channels is called _____. category manager - ANSWER Someone who oversees a line of related products and assumes profit responsibility for his or her product group is called a(n) _________. category advisor - ANSWER The ______ is designated by the business customer as the major supplier who assumes responsibility for dealing with all the other vendors for a project. distribution channels - ANSWER The _______ are the paths that goods and services and the legal ownership of them, travel through from the producer to the customer. retailers - ANSWER _________ are channel members who sell goods and services directly to consumers for their own personal use. logistics - ANSWER ____ are the business activities involved in managing movement of goods through the supply chain. physical distribution - ANSWER The actual movement of goods and services from the producer to buyer is the ________. supply c